The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry.
Excellence Recognized
Each year, BCI presents its Amplify Awards recognize marketing campaigns that help elevate unique energy storage products and applications, as well as the core values of our industry.
There are a host of campaigns are eligible for each year’s Amplify Awards. These include print and digital ads, public relations and government relations campaigns, videos, infographics, tradeshow booths, social media campaigns, website launches, and much more.
Beginning in 2024, there are now two categories of Amplify Awards: The award for Product Marketing, and the award for Industry Leadership.
Amplify Award for Product Marketing
Campaigns focused on a wide range of energy storage solutions, battery chemistries, services and applications are eligible for the Amplify Award for Product Marketing. They include work areas such as:
- SLI and low-voltage applications in vehicles, marine, and power sports equipment
- Motive power products for non-road-going vehicles and industrial and material handling equipment
- Stationary storage, local backup power, and uninterruptible power supply (UPS) applications
- Renewable energy support, EV fast-charge support, and grid regulation services
A panel of judges reviews external product marketing campaigns that were launched over this calendar year (Jan. 1, 2024 through Dec. 31, 2024) ranking them on three criteria.
- Innovation – The campaign effectively raises awareness for new products, services or cutting-edge applications
- Uniqueness – The campaign demonstrates a high level of creativity
- Clarity – The campaign is engaging, and makes technically complex features easy to understand
- Design/Aesthetic – The campaign has visual appeal and effective design components
Amplify Award for Industry Leadership
The Amplify Award for Industry Leadership recognizes marketing campaigns that help raise awareness around the work of the association that is supported by the BCI members, the association’s core values, and the positive influence of the energy storage industry.
- Core values – The campaign effectively raises awareness for at least one of BCI’s core values including essentiality, innovation, sustainability, safety.
- Uniqueness – The campaign demonstrates a high level of creativity
- Clarity – The campaign is engaging, and makes technically complex features easy to understand
- Design/Aesthetic – The campaign has visual appeal and effective design components
- Overall reach and execution
Judging Criteria
Judges are drawn from both within the battery industry itself but will include marketing experts outside the field. Applicants are permitted from firms that also have provided judges, but entrants are prohibited from scoring their own firm’s submission.
If you have additional questions about the awards or the submission process, please visit our FAQ page or write info@batterycouncil.org.
Possible Submissions
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
- Events: Includes seminars, open houses, networking events and webinars.
- Branding: Includes logos and any kind of design or key messaging related to identity enhancement, including new identity design, tagline and/or key messaging.
- Promotional and Collateral Materials: Includes brochures, annual reports, integrated brand materials, advertising, promotional giveaways, mailings/announcements and tradeshow booths.
- Media Relations/PR: Includes press releases, news conferences and other non-paid media coverage, media training programs, charitable and community service programs and pro bono projects.
- Content Marketing: Includes planning and execution of campaign that primarily involves the creation of content around a specific topic, including use of rich media, photo gallery, videos and podcasts.
- Internal Marketing: Includes internal marketing initiatives designed to improve the performance and relevancy of the marketing and business development departments within a company.
- Diversity and Inclusion: Includes company-wide efforts that engage the marketing department to help the company or industry become more diverse, or to raise awareness for diversity.
- Recruitment: Includes external marketing efforts to recruit new employees.
- Social Media / Email Marketing / Other Digital Promotions: Includes innovative campaigns that involve social media platforms, email and related campaigns. Can also include proactive efforts to improve website traffic through strategic SEO initiatives.
- Software / Technology Platforms: Includes implementation of applications and innovative uses of software and technology. Can include noteworthy blogs or ancillary websites, as well as development of specific technology applications, such as mobile apps. Can also include innovative use of platforms, such as CRM, experience management tools or marketing automation platforms to further a company’s marketing goals.
- Website Design and Development: Includes websites, blogs and microsites.
The submission process for the 2025 Amplify Awards begins in September. Please check back later for updates.
Congratulations to the 2024 BCI Amplify Award Winner!
“Say Yes to Trojan AES!”
AES stands for Advanced Energy Storage and that’s exactly what the new Trojan AES deep-cycle batteries offer – a significant upgrade to standard AGM. Trojan continuously works to develop the latest deep-cycle technologies and Trojan AES is a huge step forward in VRLA technology. To reach their global target audience, their strategy was to develop a campaign that directly called out our audience’s specific pain points and explain how Trojan AES would solve their problems. Trojan took a question-and-answer approach to the campaign messaging – i.e. “Want a battery that lasts up to 3X longer? Yes, with Trojan AES!” And that’s where the tagline was born – “Yes, with Trojan AES!”
The campaign exceeded its defined goals in every way. This was due, in part, to the success of the Trojan AES Media Kit and the global editorial coverage they received.
I was fascinated by the many facets of lead batteries that I never knew existed…