The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the lead battery industry.
Excellence Recognized
Each year, the BCI Amplify Award recognizes a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote lead battery products, components, services or the industry as a whole on the basis of four key pillars: innovation, sustainability, essentiality and safety.
The Award recognizes campaigns with the most impact for the lead battery industry, which incorporate innovation and design to achieve outstanding results. Campaigns can include elements from all forms of marketing, branding, public relations, corporate social responsibility and education programs, including digital or print collateral, training programs, consumer marketing, awareness campaigns, commercials, websites, social media, point-of-sale materials, tradeshow booths and more.
The goal of the award is to recognize strategic communications designed to address a need and provide a platform to showcase innovative ideas that support the lead battery industry, particularly campaigns that highlight the key pillars of lead batteries: innovation, sustainability, essentiality and safety.
Learn more about submission criteria and eligibility by visiting the FAQ page.
Submissions for the 2023 Amplify Award were due by February 10, 2023.
Judging Criteria
The judging panel will consider the following elements when evaluating your submission. Entries do not need to align with all criteria. Incorporating the following elements in your submission will provide the judges with additional clarity and insight into your campaign.
- Innovation – The campaign demonstrates a high level of uniqueness and creativity
- Clarity – The campaign communicates clearly, is easy to understand and engages the audience
- Results – The campaign achieved its goal with measurable results
- Design/Aesthetic – The campaign has visual appeal and highly effective design components
- Value – The campaign elevates and benefits the lead battery industry in some way by raising awareness of key issues, advocating on behalf of the industry or sharing the positive lead battery story
Possible Submissions
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
- Events: Includes seminars, open houses, networking events and webinars.
- Branding: Includes logos and any kind of design or key messaging related to identity enhancement, including new identity design, tagline and/or key messaging.
- Promotional and Collateral Materials: Includes brochures, annual reports, integrated brand materials, advertising, promotional giveaways, mailings/announcements and tradeshow booths.
- Media Relations/PR: Includes press releases, news conferences and other non-paid media coverage, media training programs, charitable and community service programs and pro bono projects.
- Content Marketing: Includes planning and execution of campaign that primarily involves the creation of content around a specific topic, including use of rich media, photo gallery, videos and podcasts.
- Internal Marketing: Includes internal marketing initiatives designed to improve the performance and relevancy of the marketing and business development departments within a company.
- Diversity and Inclusion: Includes company-wide efforts that engage the marketing department to help the company or industry become more diverse, or to raise awareness for diversity.
- Recruitment: Includes external marketing efforts to recruit new employees.
- Social Media / Email Marketing / Other Digital Promotions: Includes innovative campaigns that involve social media platforms, email and related campaigns. Can also include proactive efforts to improve website traffic through strategic SEO initiatives.
- Software / Technology Platforms: Includes implementation of applications and innovative uses of software and technology. Can include noteworthy blogs or ancillary websites, as well as development of specific technology applications, such as mobile apps. Can also include innovative use of platforms, such as CRM, experience management tools or marketing automation platforms to further a company’s marketing goals.
- Website Design and Development: Includes websites, blogs and microsites.
Congratulations to the 2022 BCI Amplify Award Winner!
Doe Run, headquartered in St. Louis, Missouri, is a privately held natural resources company and a global provider of lead, copper and zinc concentrates and a lead battery recycler. The award recognizes Doe Run’s recent communications campaign to inform state legislators about the positive impact of Missouri’s lead industry. The campaign – We Are Doe Run – included an in-person Doe Run Day at the Missouri State Capitol in early 2020, where company leaders and employees staffed informational booths and engaged in one-on-one and small group meetings with key legislators and Governor Mike Parson to discuss issues facing the industry.
Supporting materials for Doe Run’s campaign included:
- An easy-to-digest fact sheet providing an overview of the lead battery industry’s economic contribution to Missouri.
- A brochure that reinforced Doe Run’s contribution to jobs, the economy, sustainable mining and metal production, and the important role lead batteries play in everyday life.
- On-site displays prominently highlighting key stats and the breadth of Doe Run’s economic impact throughout the state.
- An invitation to legislators to attend a group meeting with Doe Run.
Immediately following the event, Doe Run placed highway billboards on prime access roads leading into the capitol. Doe Run supplemented the spring campaign with annual fall community outreach, including Doe Run’s annual sustainability report, a targeted local community digital advertising campaign and a mailed printed brochure.
The high recycling rate of U.S. lead batteries means a large percent of U.S. lead battery manufacturing supply chain inputs (73% of its lead) are sourced from domestic recyclers.