The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the lead battery industry.
The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the lead battery industry.
Each year, the BCI Amplify Award recognizes a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote lead battery products, components, services or the industry as a whole on the basis of four key pillars: innovation, sustainability, essentiality and safety.
The Award recognizes campaigns with the most impact for the lead battery industry, which incorporate innovation and design to achieve outstanding results. Campaigns can include elements from all forms of marketing, branding, public relations, corporate social responsibility and education programs, including digital or print collateral, training programs, consumer marketing, awareness campaigns, commercials, websites, social media, point-of-sale materials, tradeshow booths and more.
The goal of the award is to recognize strategic communications designed to address a need and provide a platform to showcase innovative ideas that support the lead battery industry, particularly campaigns that highlight the key pillars of lead batteries: innovation, sustainability, essentiality and safety.
Learn more about submission criteria and eligibility by visiting the FAQ page.
Submissions for the 2023 Amplify Award were due by February 10, 2023.
The judging panel will consider the following elements when evaluating your submission. Entries do not need to align with all criteria. Incorporating the following elements in your submission will provide the judges with additional clarity and insight into your campaign.
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
Doe Run, headquartered in St. Louis, Missouri, is a privately held natural resources company and a global provider of lead, copper and zinc concentrates and a lead battery recycler. The award recognizes Doe Run’s recent communications campaign to inform state legislators about the positive impact of Missouri’s lead industry. The campaign – We Are Doe Run – included an in-person Doe Run Day at the Missouri State Capitol in early 2020, where company leaders and employees staffed informational booths and engaged in one-on-one and small group meetings with key legislators and Governor Mike Parson to discuss issues facing the industry.
Supporting materials for Doe Run’s campaign included:
Immediately following the event, Doe Run placed highway billboards on prime access roads leading into the capitol. Doe Run supplemented the spring campaign with annual fall community outreach, including Doe Run’s annual sustainability report, a targeted local community digital advertising campaign and a mailed printed brochure.
The high recycling rate of U.S. lead batteries means a large percent of U.S. lead battery manufacturing supply chain inputs (73% of its lead) are sourced from domestic recyclers.