Each year, the BCI Amplify Award recognizes a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote battery products, components, services or the industry as a whole on the basis of four key pillars: innovation, sustainability, essentiality and safety.
The Award recognizes campaigns with the most impact for the battery industry, which incorporate innovation and design to achieve outstanding results. Campaigns can include elements from all forms of marketing, branding, public relations, corporate social responsibility and education programs, including digital or print collateral, training programs, consumer marketing, awareness campaigns, commercials, websites, social media, point-of-sale materials, tradeshow booths and more.
The goal of the award is to recognize strategic communications designed to address a need and provide a platform to showcase innovative ideas that support the battery industry, particularly campaigns that highlight the key pillars of batteries: innovation, sustainability, essentiality and safety.
Learn more about submission criteria and eligibility by visiting the FAQ page.
Submissions for the 2024 Amplify Award are due by January 16, 2024.
The judging panel will consider the following elements when evaluating your submission. Entries do not need to align with all criteria. Incorporating the following elements in your submission will provide the judges with additional clarity and insight into your campaign.
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
I was fascinated by the many facets of lead batteries that I never knew existed…